Brochures

Now is the time to order more brochure/rack cards. With additions and or changes to guest rooms, like new bedding, furniture, decor (even a slight change, like moving the furniture around in a guest room) I like to change my brochures every year/season, to reflect the changes. It's important, even to repeat guests that you are paying attention to details. Even if you make changes to your house exterior, guest gathering rooms, outdoor areas, potential guests want to see these changes. I use an online 'store' called Vistaprint http://www.vistaprint.ca/ . Vistaprint offers a fabulous selection of designs, and you create your own, with text and pictures. The company always has fabulous specials, so this exercise does not have to cost a lot of your hard earned dollars.  You can order as few as 25....but of course you will need more.

I have to tell you. It was funny, at the beginning of last season, with my new brochures in hand, I went to our local VIC (Visitor Information Center). When I got there, I proudly handed my brochures for display, to the person in charge....she looked at them....chuckled (I was miffed), and proceded to tell me that another B&B operator (who had just opened a new B&B in the city) was in and dropped off their 'new' brochures...and to my surprise, it was the same design as mine...same colour, same print style, the only thing different was the pictures on the front, the map on the back, and of course the address....in my defence I told the VIC employee, that mine were nicer !! I think this was a rare case...and just another great reason why you need to change your brochures every season/year.